What is the average markup for mountain bikes at a bicycle shop?
August 4, 2010 by pbik
Filed under Mountain bikes
For example, if a mountain bike is listed for $1,500, how much did the bike shop pay for the bike?
Answers from bike shop mechanics/owners would be very appreciated!!
Markup on bikes is not huge. This is especially true for the upper end. You’re looking at 32-35%. Now that’s providing that you get list price for the bike. And we all know that these days everything is negotiated. Remember that you have to assemble the bike as well.
Now the markup on assessories is where shops make up for it. You’re looking at 100% on many items that you add to these bikes.
In my bike shop days mark up to retail is what Jay stated. We didn’t average more than 25% with sales etc. And again with assembly, tuning, and free after sale tune ups it was close to zero. That’s why I’m not in the biz anymore.
A lot of manufacturers are listing Suggested Retail Prices now, so in our area, you can pretty much take the price in the mag, add about $30 bucks for assembly and another $50 if they have to order it. So yah it comes out to be about 30-35%Shops don’t make their money on bikes, they make it on repairs and accessories. When i was in the biz, we loved Wal-Mart because they were the ones we always had in for repair time and time again. It was nothing to replace a rear wheel, dérailleur, and tune up almost daily. It was an easy $100.